Web of Change

with Roz Lemieux (New Organizing Institute), Liz Butler (ForestEthics) and Michael Silberman (EchoDitto)

notes by Roz Lemieux 

Examples of Online Campaigns Yielding Offline Action

• Forest Ethics: Victoria’s Secret campaign
o Goal: Day of action → bring independent actions that happened yearly already together under one umbrella campaign
o Success: 350 actions → campaign win in the pipeline now
o Elements of success:

with Philip King, Artez Interactive and Tom Williams, GiveMeaning

notes by Katherine Dodds

Framing Question:
Is it more important to concentrate on Fundraising? Or message?

Key is Finding affinity networks.

Philip King, Artez Interactive

Who am I , who is Artez – based in TO Ontario
Build tools for charities -- we provide a simple solution

- Fundraising with techies – blend
We have Canadian clients US Clients
- GetActive - provide our technology through GetActive
- Fundraising solutions

Came from United Way, I’m interested in Social Network Fundraising – not the Rich folks asking rich folks … tired of that model
Pledge based special events, Breast Cancer Run – at the end of the day – its an individual – and that individual would be a fundraiser”

Tom Williams, GiveMeaning

Questions and discussion with Jodie Tonita

Notes by Steve Andersen

There is not a culture of list building in Canada
* Canada looks to the US for ideas on this
* Canada doesn't have access to the voter file like US folks do

Popcorn Questions

What are the ways that we build lists?
** we lie and coerce to get people to give up their name when all we really want to do is ask them for money
** we get obsessed about it and are concerned about size of list