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with Roz Lemieux (New Organizing Institute), Liz Butler (ForestEthics) and Michael Silberman (EchoDitto)
notes by Roz Lemieux
Examples of Online Campaigns Yielding Offline Action
• Forest Ethics: Victoria’s Secret campaign
o Goal: Day of action → bring independent actions that happened yearly already together under one umbrella campaign
o Success: 350 actions → campaign win in the pipeline now
o Elements of success:
with Leda Dederich (dotOrganize) and Liz Butler (ForestEthics)
Notes by Phillip Djwa
We need to be thinking about the experience of working with organizations that lack a strategic focus and merge traditional organizing and think about better processes for that.
Talk was about the process for campaign strategy, look at Forest Ethics as a case study, and look at the main questions we have about integrating technology into campaigns.
A lot of times organizations don't have a strategy and/or don't know how to integrate technologies , but as "technologists" (i.e. web people) we are asked to create a website to support them.
However, actually sometimes it is campaign strategy that is needed. Also, technologists that want to help organizations need to know about the campaign to assist in terms of speaking their language.
